The best spots
Aim for warm pulse points: the sides of the neck, the chest, the inner wrists and behind the ears. Warmth helps fragrance project gently through the day.
How many sprays?
Two to four sprays is right for most colognes. Strong scents like Le Male Elixir or Dior Sauvage need fewer, light fresh scents can take one or two more.
Spray from a short distance
Hold the bottle a few inches away so the mist spreads evenly instead of pooling in one spot.
Office vs. night out
For work, one or two sprays on the chest under your shirt keeps it close. For a night out, add a spray to the neck for more projection.
Mistakes to avoid
Don't rub your wrists, don't spray directly on a white shirt, and don't keep adding sprays because you can't smell it. Your nose gets used to your own scent quickly.
